The Sports Law & Policy Centre | Ambush Marketing
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Ambush Marketing Tag

Ambush Marketing and Indian Law – Learning Module

In this learning module, we describe and summarise the current state of Indian law on “ambush marketing”, analysing the applicability and adequacy of available remedies with respect to such “ambush marketing.” Trademark Law Under the Trade Marks Act, 1999, a trade mark may be registered or unregistered....

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Associating with the London 2012 Summer Olympic Games: A Primer

By Vidya Narayanswamy & Fatema Merchant Introduction The Olympics, regarded as the mother of all sporting events, offers a colossal opportunity for commercial entities to associate themselves with it and capitalise on its immense popularity. The London Olympic Games and Paralympic Games Act 2006 (the “Act”) grants the...

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Understanding Ambush Marketing

By Nandan Kamath [youtube https://www.youtube.com/watch?v=QVGg0txhBQo&w=420&h=315] Major sporting events present an unparalleled platform for companies to gain worldwide visibility. However, given the grand scale on which these events are organised, it is not unusual to find a number of companies seeking to align themselves with these events without...

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