By Fatema Merchant
Introduction
The excitement and frenzy surrounding a sporting event is usually fuelled by contentious umpiring and referee decisions which may whip up mixed reactions depending on whose favour they are in. The referee and other officials presiding over a match more often than not...
By Nandan Kamath
"The most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."
Baron Pierre Coubertin, founder of the Modern Olympics.
Introduction
In the recently concluded London 2012 Olympic Games (“Games”), eight female...
By Roshan Gopalakrishna
Introduction
The ad-hoc division of the Court of Arbitration for Sport (CAS) was set up to operate from the venues of major sporting event such as the Olympics, Commonwealth Games etc. with the intention to expeditiously resolve the disputes arising during such games. According...
By Fatema Merchant
Introduction
An opportunity to represent the country at international sporting events is a highpoint in every athlete’s career. Athletes commit to training persistently for years in pursuance of this objective. In India, the Indian Olympic Association (“IOA”) performs the crucial function of finalizing athletes...
May 1, 2012
In
Sports Commerce
By
SLPC
By Vidya Narayanswamy & Fatema Merchant
Introduction
The Olympics, regarded as the mother of all sporting events, offers a colossal opportunity for commercial entities to associate themselves with it and capitalise on its immense popularity. The London Olympic Games and Paralympic Games Act 2006 (the “Act”) grants the...
