The Sports Law & Policy Centre | Sponsorships & Endorsements
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Sponsorships & Endorsements Tag

The Anatomy of a Sports Sponsorship Agreement

By Nandan Kamath While the primary role of a sponsorship agreement is to document the ‘deal’ arrived at, the process of negotiating and finalising the agreement sometimes also irons out the parties’ understandings, which may have previously been inaccurate or incomplete. Therefore, a well conceived negotiation process...

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The Anatomy of an Endorsement Agreement

By Roshan Gopalakrishna Introduction Over a period of time, celebrity endorsements have been viewed as an effective and prominent marketing tool by many companies. Typically, a public figure would appear in advertisements and promotional material marketing the products or services of a company. However, the past couple of...

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The Anatomy of a Sports Licensing and Merchandising Agreement

By Roshan Gopalakrishna Background Sport has undergone such a revolutionary change over the past decade that today it constitutes a fascinating industry with the potential to generate substantial revenue for those involved in it. Much of this revenue is generated through the organisation of sports events, sale...

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Minors’ Agreements in Sports

  By Roshan Gopalakrishna Introduction In most legal systems, an agreement between two parties is legally binding and each party is required to honour the terms of the contract. An exception to this general rule occurs when one of the parties to the contract is a minor. To...

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Sponsorship Contracts – Reasonableness of Contractual Restraints

By Roshan Gopalakrishna and Vidya Narayanaswamy In this article, we describe and summarise the current state of Indian law in relation to the reasonableness of certain contractual restraints that are conventionally included in sponsorship agreements. Contractual restraints can include within their ambit terms which provide right or...

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