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Sports Commerce Tag

FAQs on Sports Agents for Indian Athletes

By Nandan Kamath 1. Who is a sports agent? An agent is a person employed to do any act for another or to represent another in dealing with third persons. The person for whom such act is done, or who is so represented, is called the "principal". A...

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The Anatomy of a Sports Sponsorship Agreement

By Nandan Kamath While the primary role of a sponsorship agreement is to document the ‘deal’ arrived at, the process of negotiating and finalising the agreement sometimes also irons out the parties’ understandings, which may have previously been inaccurate or incomplete. Therefore, a well conceived negotiation process...

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Ambush Marketing and Indian Law – Learning Module

In this learning module, we describe and summarise the current state of Indian law on “ambush marketing”, analysing the applicability and adequacy of available remedies with respect to such “ambush marketing.” Trademark Law Under the Trade Marks Act, 1999, a trade mark may be registered or unregistered....

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The Anatomy of an Endorsement Agreement

By Roshan Gopalakrishna Introduction Over a period of time, celebrity endorsements have been viewed as an effective and prominent marketing tool by many companies. Typically, a public figure would appear in advertisements and promotional material marketing the products or services of a company. However, the past couple of...

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The Anatomy of a Sports Business Franchise Agreement

By Nandan Kamath Introduction Franchising has gained increasing credence as a viable model for companies to expand their business in domestic and international markets. In simple terms, franchising is the practice of starting up a business based upon the intellectual property rights and business methods adopted by...

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The Anatomy of a Sports Licensing and Merchandising Agreement

By Roshan Gopalakrishna Background Sport has undergone such a revolutionary change over the past decade that today it constitutes a fascinating industry with the potential to generate substantial revenue for those involved in it. Much of this revenue is generated through the organisation of sports events, sale...

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