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Sports Commerce Tag

Sponsorship Contracts – Reasonableness of Contractual Restraints

By Roshan Gopalakrishna and Vidya Narayanaswamy In this article, we describe and summarise the current state of Indian law in relation to the reasonableness of certain contractual restraints that are conventionally included in sponsorship agreements. Contractual restraints can include within their ambit terms which provide right or...


Understanding Ambush Marketing

By Nandan Kamath [youtube] Major sporting events present an unparalleled platform for companies to gain worldwide visibility. However, given the grand scale on which these events are organised, it is not unusual to find a number of companies seeking to align themselves with these events without...